About Instructor :-
NAME OF TEACHER :MUHAMMED FAISAL T
UG B.COM COMPUTER APPLICATION
COMPLIMENTARY COURSES
http://docs.uoc.ac.in/website/Syll/#
BCM1C01 MANAGERIAL ECONOMICS
Lecture Hours per week: 5, Credits: 4 Internal: 20, External 80, Examination 2.5 Hours
Objectives:
The objective of the course is to acquaint students with the basic principles of micro and macroeconomics for developing the understanding of theory of the firm, markets and the macro environment, which would help them in managerial decision making processes.
Module I
Managerial Economics:- – Definition and characteristics – Nature and Scope - Economics Vs Managerial Economics - Decision making and forward planning – Relationship of managerial economics with other disciplines - Basic economic tools in management economics – The role of managerial economist. (10 Hours, 10 marks)
Module II Theory of consumer behaviour: - Cardinal analysis - Law of diminishing marginal utility – consumer surplus; Ordinal approach – indifference curve analysis – consumer equilibrium – income consumption curve and price consumption curve – Hicksian decomposition of price effect in to substitution effect and income effect – Demand curve for normal, inferior and ` giften goods – concept of elasticity of demand – measurement of various elasticities – Elasticity of supply. (20 Hours, 20 marks)
Module III Market structure:- a. Perfect competition: – profit maximization and equilibrium of firm and industry – short run and long term supply curves – price and output determination. b. Monopoly: – Price determination under monopoly – equilibrium of firm – comparison between perfect competition and monopoly – price discrimination. c. Monopolistic competition: price and output determination – product differentiation – comparison with perfect competition – excess capacity under monopolistic competition. d. Oligopoly: indeterminate pricing and output – classical models of oligopoly – price leadership - collusive oligopoly – kinked demand curve. (20 Hours, 20 marks)
Module IV An overview of Indian economy - Indian economy since 1991 - Basic characteristics of Indian economy - Factors that led to the opening up of Indian economy - Indian economy under WTO regime - Issues in Indian economy: Problems of growth, unemployment, poverty, inequality in income distribution, inflation – The role of parallel economy – The role of Government in a market economy. (15 Hours, 15 Marks)
Module V Structure and direction of India‘s foreign trade and India‘s trade regulation and promotion - Exchange rate policy – Intellectual Property Rights - Foreign capital and MNCs in India, Trade reforms - An overview of Kerala economy - Trade and commerce in Kerala - Industrial development of the state - the role of small scale industries in Kerala economy. (15 Hours, 15 marks)
Reference Books:
1. R.L. Varshney and K.L. Maheswari, Managerial Economics
2. Ahuja. HL; Business Economics, S. Chand & co.
3. D.N. Dwivedi, Managerial Economics
4. Dr. S. Sankaran, Managerial Economics
5. DM Mithani: Business Economics 6. Seth M L Text Book of Economic Theory
7. K K Dewett: Economic Theory 8. Dutt & Sundaram: Indian Economy
9. Petersen &. "Lewis: Managerial Economics
10.Mote V L peul. S & Gupta G S: Managerial Economics
11.H. Craig Petersen & W. Cris lewis: Managerial Economics
12.Dr. P.N. Reddy and H.R, Appanaiah : Essentials of Business Economics
13.Barry Keating and J. Holton Wilson: Managerial Economics
- Teacher: Muhammed Faisal T Teacher